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Web Analytics
: Basic core measurements used.( KPI key Performance Indicators are the foundation to every successful web analytics solution.) There are as many web metrics as there are business models. There are ten business metrics a e-tailer must track.
Visitors, conversions rates, sales, average sale, gross revenue, margin, gross profit, overhead, net profit and growth.
Of these only five you need to track.
- Visitors
- Conversion rates
- Average sale
- Margin
- Overhead
These five are the only ones you have control over the other five are the result of the five above. Gaining control over key metrics you can define a starting point to improve you ronline business.
Other Important metric:
The Customer Life Cycle:
- Reach
Likelihood or potential ability to gain new Visitors.
Overall Traffic Volumes
Number of Visits
Number of New Visitors
Total Pages views / Visitors = Reach% --- New visitors / Unique visitors = % new visitors.
- Acquisition
How many visitors are web site acquires. Average Number of visits per Visitor.
Percent New Visitors
Avg. Number of Page views per visit
Average Pages viewed per visitor. “attraction”
Page “stick” and “slip”
Visits / Visitors = Average visits per visitor. --- Page views /visits =Average page view per visit.
New visitors / returning visitors = “Acquisition Mode”
Single access page views of a page / entry page views of the same page = Page “slip”
(single access page views of a page / entry page views of the same page) = Page “stick”
- *Benchmarks to compare online customer data from: http://index.fireclick.com/fireindex.php?segment=6
Web Analytics Glossary
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